In the past, it was quite common for organizations to establish internal IT departments or areas. However, today, that approach tends to be increasingly relegated, at least among small and medium-sized firms. In the context of a highly dynamic technological landscape, it’s becoming more challenging for companies to keep pace with advancements while simultaneously attracting and retaining IT personnel with the necessary skills to innovate and effectively respond to business demands.

This is why many companies today choose to form strategic partnerships with reliable IT partners who can offer the latest digital transformation services or IT-related services.

This model ensures several important advantages:

• It allows companies to focus on their core business and delegate technology management to the technology partner.
• It helps keep the company’s technology relevant.
• It enables the discovery of new technological solutions that add efficiency and productivity.
• It can help the company innovate and implement new business models.

Boosting Business

In today’s digital economy, finding a business technology partner is increasingly important to make companies’ business scenarios viable and executable.

In the study “The State of Partner Ops and Programs,” a significant 77% of organizations said they had technology partners, which were ranked as the most important type of partner.

The right technology partners have a staff trained in advanced technologies that is constantly updated and can provide that knowledge to drive companies’ core activities.

However, it is crucial to choose the right partner, and in this regard, there are many aspects to consider. Firstly, it is important to find a reliable company, which can be verified through references. Additionally, there should be good communication with the firm to ensure a smooth relationship. But there are other aspects that are also fundamental, such as:

• The technology partner aligns with the company’s business objectives as well as its values.
• They understand the customer’s perspective and focus on understanding their true needs to provide a tailored service.
• They have the necessary technical skills and are prepared to do the work.
• They have knowledge of the specific business or industry.

Why Choose an SME

Now, what impact can it have if the technology partner is an SME? To answer this question, it is worth distinguishing between potential clients. For example, it will be great for a small or medium-sized enterprise to work with another company of similar size, which knows their issues and can provide the personalized service that larger consulting firms typically do not offer, as they are usually focused on long-term projects commissioned by large corporations.

But even medium and large companies may benefit from hiring an SME technology partner, which can offer greater dedication and a higher level of dynamism in managing projects. This last point should be taken into account, as larger IT consulting firms often have bureaucratic processes and may not be able to provide the quick responses that businesses require in the digital age.

Of course, it is well known that smaller technology partners can offer more competitive costs and a more customer-focused approach, which can translate into a closer and more satisfying long-term collaboration. At Innova Developers, we are passionate about technology and aim to be a technology partner for companies looking to optimize their processes, enhance, and scale their business with the power of technology. We are a dynamic and experienced SME that offers services such as software development from scratch, web development service, UX/UI design, and mobile application development, based on agile methodologies and with a customer-centric approach.