With usability and user experience (UX) design, something similar happens as with cybersecurity: ideally, you work on them, conduct tests, and apply recommendations from the beginning of software development, or even earlier, as it makes it more cost-effective to implement necessary changes. However, even when a mobile app or website is already developed, it’s perfectly possible to improve aspects of its usability to provide the excellent experiences that users expect. Furthermore, it’s advisable to continuously improve usability to optimize the user experience and increase the success of the application or website.
Why should companies pay attention to this point? To be relevant and competitive in an increasingly digital economy, organizations need to focus on the customer. Ensuring an exceptional user experience is precisely one of the key aspects of any customer-centric approach.
Proper usability is vital for retaining customers and ensuring better results in today’s online universe. To achieve this, it’s essential to ensure that users find it extremely easy and convenient to use the company’s website or mobile application. Statistics confirm the centrality of this point:
- 88% of online consumers are less likely to return to a website after a bad experience.
- 90% of users stopped using an application due to its poor performance.
- 70% of business leaders see UX and CX as competitive differentiators.
Key Factors
Facilitating task completion is fundamental at a time when users want smooth and differentiated experiences. To improve the usability of a website or app, consider these aspects:
- Researching the needs and preferences of users and understanding how they interact with the website or app.
- Improving the interface through clear and concise language, simple and readable designs, as well as achieving intuitive navigation.
- Ensuring that pages load quickly.
- Optimizing the design for all screen sizes by minimizing scrolling requirements.
- Ensuring that users can easily identify links, call-to-action buttons, and other resources.
- Simplifying the registration process.
- Meeting accessibility requirements.
- Conducting tests with real users.
Personalization and Feedback
To offer differential experiences today, it’s also vital to personalize the user experience based on data analytics work and provide recommendations according to the particular interests of customers. Note that 54% of users want to see personalized content based on their interests.
It’s also important to gather user feedback to obtain constant feedback and consider recommendations for developing new features and improvements. The advantages of addressing key aspects of UX when redesigning an e-commerce website or a mobile app are numerous and diverse. Therefore, it’s an investment worth making as it will help improve the user experience, increase customer satisfaction and loyalty, and all this will be reflected in an increase in business success.
