Elektro-nik is a 100% ecommerce company that distributes and markets electronic products in Poland, Lithuania and Germany. Through their mobile and web app they manage to attract and keep their customers by guaranteeing a simple, intuitive and secure purchasing process. The team carried out development from scratch for both platforms under an urgent deadline required by the client.

TEAM

IA Engineer

Back end

Front end

Flutter dev

UX/UI Designer

Taking into account that all its sales volume is achieved digitally, data has become its most important asset. For this, we developed a data table through Machine Learning, which allowed us to find and analyze real data in its operations. Among them, hyper-segmentation, customer lifecycle value along with churn prediction were performed.

PRODUCT DISCOVERY

To better understand the market in which Elektronik operates, a quantitative and qualitative investigation of the digital competition for the sale of electronic products was carried out. The investigation period was limited but deep, which covered 15 work days.

PRODUCT DESIGN

We knew that it was necessary to create a precise relationship between visual branding and user experience within web and app platforms. The graphic design and UX/UI design were worked together by a specialist design team.

Tipografía

DM Sans

DM Sans

DM Sans

Paleta de colores

Iconografía

Componentes

PRODUCT DEVELOPMENT

The work methodology was through Sprints. The team made progress at the logic level and at the digital level during separate 15-day periods with goals that allowed progress in parts. During the journey, the client was presented with the advances to allow the idea to be materialized through a digital construction aligned with its objectives.

QA & User Testing

We carried out exhaustive tests of the application with real users who contributed their personal vision and constructive modifications to reach an optimal product.